Ti’ Punch is more than just a drink in the French Antilles, it’s a ritual. First there is the rum or rather, the rhum. Rhum agricole has the particularity of being made from fresh sugarcane juice rather than molasses as most rums (the so-called “industrial” or traditional rums). Rhum agricole can be likened to an eau-de-vie obtained by fermenting and distilling sugarcane juice. In Martinique, rhum agricole is protected with an AOC (controlled designation of origin) which regulates the provenance and cultivation of the cane and the production process. These characteristics confer a distinctive flavor profile to the rum. Rhums agricoles are typically grassy, vegetal, funky, and powerful. Whereas most other rums are immediately approachable, rhum agricole can take some getting used to. But once you get hooked to the fresh cane aroma, you never look at rum the same way.